Surveys [& Contests]
From time-to-time our site requests
information from users via surveys or contests. Participation in these surveys
or contests is completely voluntary and the user therefore has a choice whether
or not to disclose this information. The requested information typically
includes contact information (such as name and email), and demographic
information (such as zip code). Contact information will be used [shared with
the contest [survey] sponsors] to notify the winners and award prizes.
[Anonymous] Survey information will be used for purposes of monitoring or
improving the use and satisfaction of this site. Users' personally identifiable
information is not shared with third parties unless we give prior notice and
choice. Though we may use an intermediary to conduct these surveys or contests,
they may not use users' personally identifiable information for any secondary
purposes. All data collected is on behalf of our clients and contest [survey]
sponsors who maintain control over the data. To view specific privacy policies
of our clients, please visit their corresponding sites.
What information is collected by the ad delivery process? Our client's will use this anonymous information to analyze if their advertising
has resulted in sales, and sometimes to provide targeted advertisements. Sapient (BridgeTrack®) does not receive any information
from our clients in this process that would allow us to identify or profile
any identifiable individual. How is this anonymous information used? Some of Sapient (BridgeTrack®)
clients, or their agents, might receive anonymous web traffic behavior from
us. Each client has warranted that the information it receives shall be used
in compliance with applicable laws and regulations. We recommend that you visit
our clients' websites to review their privacy policies and contact them directly
if you have questions about their information practices. How is this anonymous information secured? What are my choices? How do I opt-out of BridgeTrack 's cookie
process? How long is this anonymous data retained? Though we make every effort to preserve user privacy, we
may need to disclose personal information when required by law wherein we have a
good-faith belief that such action is necessary to comply with an appropriate
law enforcement investigation, current judicial proceeding, a court order or
legal process served on our Web site.
When an anonymous user visits a website where one of our client's advertisements
or pixel beacons are located, we collect and store anonymous information about
the visit; namely, the computer's anonymous cookie ID, the specific ad posted
on the site, and the time and place of display. If the user clicked on the ad,
we collect and store that fact. We do not know the name, phone number, address,
email address, or any personally identifying information about the user. The
identities of all users who see or click on an ad from a BridgeTrack® server
remain completely anonymous to us. We do collect information about how many
times users view and click on our clients' advertisements and whether or not
a user visits specific pages of a client's Web site through the use of pixel
beacons (e.g. a checkout page).
The anonymous information that we collect is useful only to the specific advertisers
who hire us to optimize their advertising, and only in the context of helping
us select ads, email campaigns, and offers that are most effective. We will
provide our analysis to our client of the anonymous data in an aggregated format.
On occasion, our clients ask us to send them, or their agents, our anonymous
data that is collected on their specific website. In these situations, we send
our anonymous data. We recommend that you visit our clients' websites to review
their privacy policies and contact them directly if you have questions about
their information practices.
We store this anonymous information securely at one of two BridgeTrack®
data centers. Sapient has security measures in
place to protect the loss, misuse and alteration of the information under our
control.
There are two ways you can stop cookies from being stored on your computer,
and therefore, stop BridgeTrack® from storing and using this anonymous
information: Block all cookies (from BridgeTrack® and everybody
else) by globally or selectively disabling cookie use in the browser configuration;
or Opting out of the BridgeTrack® cookie by choosing to block only
BridgeTrack® cookies.
Can I correct or update anonymous information about me?
The data that we collect in the advertisement serving and tracking process is
completely anonymous to us -- we do not associate it with any identified person.
Because we do not know the person associated with our anonymous data, we cannot
give anyone access to or the ability to change this anonymous information.
Sapient (BridgeTrack®) policy
is to retain our anonymous data for three years. At the end of each calendar
year, we will remove data that is outside our retention period.
If we decide to change our privacy policy,
we will post those changes to this privacy statement, the homepage, and other
places we deem appropriate so our users are always aware of what information we
collect, how we use it, and under what circumstances, if any, we disclose it. We
will use information in accordance with the privacy policy under which the
information was collected. If, however, we are going to change this statement in
a material way, we will notify users by posting a prominent notice on our site.
Back to Privacy
Policy